Making Acquaintances on Monday

Our first objective is to truly understand the problem your idea will solve for its users. Hence, Monday is all about understanding challenges and exploring the problem space. We start by empathizing with users, mapping their journey and experiences to identify pain points and opportunities for the future.

Jolting our Minds on Tuesday

After devising the game plan it’s time to put on our thinking hats and jump into a solution mode. Our goal is to explore as many possibilities as possible, regardless of how realistic, feasible, or viable they may or may not be. By the end of the day, we would have articulated all the viable solutions and mapped the customer's journey from start to end.

Diverging to Finalize an Idea on Wednesday

On Wednesday, we go through all of the possibilities that we have explored over the past two days and hone in on a single version of the prototype that we will start to build. After making the final call, the team then expands those sketched solutions into coherent storyboards.

Transforming Storyboards into Prototypes on Thursday

Day 4 is where we grab our winning solution from the previous brainstorming sessions and make it real- well almost real. The development of prototypes helps to see how an idea on paper feels like a real product.

Introducing the Prototype to End-users on Friday

The last day is basically “moment of truth” as at this stage we validate the project. In this phase we test the prototype with your existing and potential customers.